OECD Insights Blog
Can companies really do well by doing good? The business case for Corporate Responsibility provides a clear answer to this leading question.
OECD Insights Blog by Prof. Dr. Roel Nieuwenkamp, Chair of the OECD Working Party on Responsible Business Conduct
A recent study involving a survey of over 1000 CEOs found that 93% of them believe that sustainability will be important for the future success of their business. These views may be based on strong evidence from studies that have contributed to strengthening the link between company performance and “doing the right thing”. However it should not be forgotten that a moral, and in some cases legal expectation towards business to do the right thing, exists independently of financial incentives.
And therefore the answer to the question is yes but only if the corporate responsibility is embedded within the corporate DNA, prioritizing long term growth over short term gains.
Read the full blog and the conclusion.
